Stop managing your ops
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One conversation. Every system. Your ops team finally has time to think.

No engineers neededBuilt for $5M–$500M brands
Inventory Command
AMJP
Inventory Command
Created by: Alex Morgan • Updated 8m ago
Ask Curator anything…
Why are returns up this week?Draft the Northwind reorderSummarize today's alerts
LS
Low Stock MonitorNeeds your call8m
6 SKUs dropped below 14d cover overnight. NW-2847 at 9d. Approve a $42.5K reorder to Northwind?
PL
Weekly P&L DigestDone1h
Net margin held at 31.4% W/W. Returns up 0.8pt on the Lumen Goods line, flagged for review.
View report
Returns spike on the Lumen tote2h
Root cause is a 60/40 vs 70/30 blend batch. Supplier QC confirms. 3 fixes drafted.
Respond
RM
Reorder MonitorDone3h
Forecast refreshed across 3,200 active SKUs. 12 materials on order, all vendors current.
Q4 wholesale allocation: Northwind PO5h
from Reorder Monitor
Allocated 1,400 units against PO-048. Drafted the confirmation email for your review.
3PL invoice reconciliationYesterday
Found a $247 overcharge on the February 3PL invoice. Disputed line itemized.
CR
Campaign ROAS DigestDoneYesterday
Blended ROAS 3.1x. Paid social efficiency down, recommend shifting $6.1K to retention.
Safety stock policy for the Aurora line2d
Updated cover thresholds to 21 days for seasonal SKUs. Backtested against 90 days.

Trusted by modern commerce operators

SpacemilkSwishablesDex Camera

A stockout isn't just an inventory problem. It's a delayed PO, a freight booking that slipped, and a campaign driving 3× traffic to an empty shelf. Your 3PL invoice came in 12% higher than expected, and you have no idea why.

Curator gives your team one place to ask, act, and automate, across all of it.
Connect
Link your stack via standard OAuth. Shopify, QuickBooks, Klaviyo, Gmail.
your whole stack
Understand
Curator reads your products, orders, inventory, and suppliers, then builds a working model of how your operation runs.
built automatically
Deploy
Describe what to watch. Curator backtests against your history and goes live the same day.
live the same day
One platform · every team

Run marketing, CX, sales, creative, and finance from one AI brain, not five disconnected tools.

Most brands run their operation across a dozen dashboards that never talk to each other. Curator connects your stack once, then gives every team a workspace that reads, reasons, and acts across all of it.

MARKETING

Creative scores tell you what's pretty. Curator tells you what's profitable.

Blended MER, CAC, payback, and profit, reconciled across Shopify, Meta, Google, TikTok, and Amazon. Where creative tools stop at a hook-rate scorecard, Curator finds the leak, writes the budget move (pause this, shift $4.2k to branded search) and stages it for one-click approval.

Creative scores → revenue. Most tools stop at the scorecard.

Marketing Analytics · Lumen Goods
PulseChannelsSelling Platform
Business Pulse · last 8 daysvs prior period
Total revenue
$7,371 +15.3%
Total ad spend
$3,742 -0.5%
MER
1.97x +15.9%
Target: ≥ 2.5x
New CAC
$68.03 -0.5%
55 paid new · CAC : LTV 0.57
Orders
92 -1.1%
8-day avg: 92
AOV
$63.94 +22.4%
8-day avg: $58.71
Discount rate
27.2% +8.5%
$2,017 of $7,421 gross
Return rate
0.5% -75.2%
Returns: $36
Creative-attributed profit
$4,812 +18.7%
top 3 creatives · 64% of new-cust rev
Channel performance · 90-day rolling
Blended MER
2.41x
prior 90d 2.62x
CAC
$32.4
prior 90d $28.1
LTV : CAC
3.1x
healthy
Payback
2.4 mo
blended
Meta 41%Google 31%TikTok 17%Amazon 9%
Insights queue2 pending review
Google PMax ROASpending
0.92x -0.54xwas 1.46x
PMax ROAS dropped 1.46x → 0.92x over 5 days because YouTube placement spend rose 3× while branded-search fell 40%. YouTube converts at 0.31x; branded search at 4.32x.
Pause YouTube placement, shift $4.2k/day to Branded Search. Est. lift: +$11.8k/week.
write toGoogle Ads12 min ago
[NA] - ABO | Testing campaign ROASpending
0.71x -1.50xwas 2.21x
Ran 14 days at 0.71x ROAS, $247 spent vs $175 revenue. Lowest of 23 Meta campaigns. Below 1.0x breakeven for 12 of 14 days.
Pause campaign. Est. savings: $1.1k/month.
write toMeta Ads1h ago
Shopify checkout abandonmentapproved
71.0% +7.0%was 64.0%
Checkout abandonment up 7% in 5 days. New shipping calculator added Apr 30 takes 3.1s to render (vs 0.4s prior). Mobile abandonment jumped 11%.
Roll back shipping calculator. Est. recovery: +$6.4k/week.
write tointernalyesterday
Agent activity
Insights agent Detected Google PMax ROAS slide 1.46x → 0.92x, posted 3 investigations to the queue. Est. combined impact $13.4k/wk.
12 min ago
Daily briefing agent Composed today's #marketing-reports digest. 6 bullets: 3 yesterday roll-up, 3 today action items.
44 min ago
Weekly P&L agent Sunday 8 PM rollup posted: $312k revenue (+8.1% WoW), $184k contribution margin (59%), MER 2.41x.
yesterday
CUSTOMER EXPERIENCE

Support that knows what a ticket is worth.

A deflection bot resolves tickets for the lowest cost-per-ticket. Curator drafts the same reply with the cross-tool actions staged (cancel the order, update inventory, issue the refund), then weighs each against LTV, refund margin, and live stock. Routine cases auto-clear; the $2,400 chargeback gets a human.

A deflection bot counts tickets closed. Curator counts margin protected, with no per-conversation meter.

This morning, 6:00 AM to nowLive
Ingested142
Auto-cleared96
For review8
Margin at risk$3.1K
Drafts ready for review
3 pending
Lumen Goodsrefund#TZ-4956 · $89.50

Hi! Thank you for reaching out. We've reviewed your order and can confirm the item arrived defective. We're happy to process a full refund and have already cancelled the open fulfillment so nothing else ships out.

Curator will do this, one click to approve
ShopifyCancel the order and restock inventory
ZendeskSend the reply to the customer
ShopifyIssue the $89.50 refund
Northwind Goodsshipping#RT-3380

Thanks for the heads up. I can see the package stalled at the carrier hub. I've opened a trace with the carrier and queued a replacement on expedited shipping at no cost to you.

Acme Retailcancel#CN-2017 · $142.00

Got it, no problem at all. Your order hasn't entered fulfillment yet, so I've cancelled it and the authorization will drop off within 3-5 business days.

Auto-cleared 96 routine refunds under $25 · 0 margin breaches · no per-conversation fee
Needs a human
3 items
Chargeback$2,400
today
Unauthorized charge dispute filed
Aurora Supply · #MZ-5012 · chargeback
Low confidence
today
Password reset stuck in queue
Lumen Goods · #VT-2934 · feature_request
New pattern$18,500
today
Suspicious bulk order flagged
Northwind Goods · #MZ-5290 · other
SALES

A sales pipeline that fills itself, across on-premise, retail, and brokers.

Curator plans the week across every channel, drafts and sends each sequence, classifies every reply by intent, and keeps a live board of which deals owe the next message. Your rep stops chasing the inbox and just approves the next move.

From first touch to closed-won, the pipeline moves itself. Nobody babysits a CRM.

Sales pipeline
Live · synced 2m ago
Weekly plan · Week of May 04
Active · 1,000 sends · 25% A/B reserve
ActiveHalt
Pipeline by channel15% held for A/B
On-Premise
38%
18$142K
Retail
28%
12$98K
Brokers
19%
9$74K
dealspipeline
Live deals
Open conversations by deal stage · who owes the next message.
47 live · 8 need a reply
Replied6
Northwind Goods
Needs reply
Northwind · On-Premise
Replied 2h ago
Pebble Ridge Resort
Needs reply
Pebble Ridge · On-Premise
Replied 4h ago
Lumen Goods
Awaiting reply
Lumen · Retail
Replied 6h ago
Samples12
Sun-Kissed Spa
Awaiting reply
Sun-Kissed · On-Premise
Sent 1d ago
Pacific Textiles
Needs reply
Pacific · Brokers
Sent 1d ago
Ocean View Cruise
Awaiting reply
Ocean View · Brokers
Sent 2d ago
Negotiation/Review8
Ridge Golf Club
Needs reply
Ridge · On-Premise
Active 3h ago
Acme Resorts
Awaiting reply
Acme · On-Premise
Active 5h ago
Nurture5
Cedar Dental Group
Awaiting reply
Cedar · Retail
Touched 2d ago
Harbor Lines
Awaiting reply
Harbor · Brokers
Touched 3d ago
Hold3
Vista Spa Collective
Awaiting reply
Vista · On-Premise
Held 4d ago
Closed won5
Greenfield Links
Awaiting reply
Greenfield · On-Premise
Won 1d ago
Aurora Dental
Awaiting reply
Aurora · Retail
Won 3d ago
Closed lost2
Skyline Hospitality
Awaiting reply
Skyline · On-Premise
Lost 2d ago
Weekly progress
Week of May 04
Emails to prospects
142
new conversations this week
Deals touched
47
live threads with activity
Samples sent
23
prospect requests
Deals closed
8
won
140
158
162
155
148
120
110
Mon
Tue
Wed
Thu
Fri
Sat
Sun
Loop health
Last checked today, drafts → sends → replies on track
Loop healthy. No drift detected.
Drafts ready: 47. Sends yesterday: 142 (on pace). Replies: 31 processed.
CREATIVE

Every ad you run, scored and acted on.

Not just the UGC you sourced through one tool. Every paid creative across Meta, TikTok, and YouTube, scored on hook rate, hold rate, and blended ROAS. Curator names the winners to scale, flags fatigue with the dollars you're about to waste, and stages the move to retire it.

Other tools score the creative they sourced. Curator scores every ad you run, any platform, any source.

CuratorCreatives· Lumen Goods · Meta + TikTok + YouTube · any source
7d14d30d
Live · scored 4m ago
Top Creatives · By ROASspend 30d
CreativePlatformSpendROASHookHoldCTR
Founder POV: Why I Started
UGC / 9:16
TikTok
$9.4k3.18x32.4%11.8%2.1%
Glow Drops Before/After
UGC / 9:16
Meta
$7.1k2.94x28.9%9.6%1.8%
Northwind Brand Story Cut
Video / 4:5
YouTube
$6.3k2.41x24.7%8.2%1.5%
Unboxing Carousel
Carousel
Meta
$5.4k2.06x21.0%7.1%1.4%
Sunrise Serum UGC v3
UGC / 9:16
Meta
$8.8k1.98x18.1%5.4%0.9%
Bundle Sale Static
Static / 1:1
Meta
$11.2k1.62x11.2%n/a1.1%
Spend by Format · 30d
Video / UGC$27.9k
Static$10.6k
Carousel$5.8k
Catalog / DPA$3.9k
FINANCE

A P&L that doesn't just report the leak, it stages the fix.

Curator reconciles QuickBooks, Shopify, ad platforms, and retail into one morning P&L: margin by channel, cash runway, contribution by SKU. Then it goes where read-only dashboards stop: every margin alert arrives with the cross-tool fix already staged (pause the ad set bleeding contribution, queue the SKU to reprice, draft the vendor terms email). You approve; Curator acts.

FP&A tools tell you the margin is leaking. Curator stages the fix, and runs it across marketing, CX, and sales too.

$
Finance · Lumen Goods
Reconciled 6:02 AM · 11 sources live
Weekly P&L · Apr 07
Total revenue
$253K
+8.0%
Gross margin
66%
stable
Net margin
19%
+0.6pt
Contribution
41%
-1.2pt
Cash on hand
$384K
-$22K
Cash runway
54 days
at current burn
Weekly burn
$36K
+5.1%
Contribution leak
-$8.4K
2 SKUs · fix staged
P&L by channel · net margin
Retail
$146.7K28% net
DTC
$55.7K18% net
On-Premise
$35.4K44% net
Dental
$15.2K33% net
Staged actions · awaiting approvalCFO briefing · 3 moves
Pause Lumen-Prospecting-04, CAC $61 vs $38, eating 6pt DTC marginApprove & pause
Reprice 2 SKUs +$3, recovers $8.4K/wk contributionReview
Net-45 with Cedar Supply, +$22K cash · +9 days runwayDrafted

Live in hours. Not quarters.

No implementation consultants. No manual data mapping. No engineering required. Your team connects their apps and deploys their first agents the same afternoon.

30 minutes
Connect
Link your commerce stack: Shopify, 3PL, ERP, email, spreadsheets. Standard login connections, the same ones you’ve done a hundred times. No CSV exports. No IT department.
2 hours
Curator maps your operation
Once connected, Curator reads your products, orders, inventory, and supplier data. Answer a few questions and Curator builds a working map of your entire operation automatically.
Same day
Deploy agents
Open a chat. Describe what to watch for. Curator sets it up, backtests it against your history, and deploys. Live agents are monitoring your operation before end of day.

Enterprise-grade privacy, security, and data protection.

Your operational data stays yours. Curator is built for the controls enterprise ops and IT teams expect, from encryption to role-based access.

Encrypted everywhere
All data is encrypted in transit and at rest. Always.
Never trained on
Operational data is never used to train models. Full data ownership, always.
Secure connections
Standard OAuth to every integration. No passwords stored.
Access controls
Role-based permissions. Control who on the team sees what.
Transparent architecture
Full security architecture walkthrough available on request.

Built for commerce operators running $5M–$500M brands.

From demand planning to supplier management, Curator handles the cross-system complexity that slows operators down.

Demand planning
Model buy plan scenarios across channels, draft POs, coordinate with suppliers.
Buy plans modeled in minutes
Inventory monitoring
Automated stockout alerts, reorder recommendations, FBA replenishment.
Alerts before you stock out
Returns intelligence
Cross-reference return reasons with reviews, QC data, and supplier quality.
Root cause in one view
3PL auditing
Compare invoices against actual order data, catch billing errors automatically.
Billing errors caught automatically
Supplier management
Track production delays, monitor lead times, flag risks before they cascade.
Lead-time drift flagged early
Wholesale operations
EDI setup, allocation management, pipeline forecasting.
EDI to forecast, one place
Plugs into the tools you already run.
Shopify
Amazon Seller Central
Klaviyo
QuickBooks
Gmail
Slack
Meta Ads
TikTok Ads
Google Ads
Apollo
Zendesk
Zoho CRM
Microsoft 365
Granola
+ more

Frequently Asked Questions

Commerce brands doing $5M–$500M in annual revenue that sell through multiple channels: DTC, wholesale, and marketplaces. If the ops team spends hours each week reconciling data across Shopify, a 3PL, spreadsheets, and email, Curator was built for that.

Shopify, Amazon Seller Central, Klaviyo, QuickBooks, Slack, Gmail, Google Workspace, Meta Ads, TikTok Ads, Google Ads, Apollo, Zendesk, Zoho CRM, Microsoft 365, Granola, and uploaded files like Excel spreadsheets, with more added all the time. If a tool isn’t listed, let us know, we’ll build it.

Most teams are live the same day. Connecting apps takes about 30 minutes, standard login flows, no engineering required. Curator maps the operation within a couple of hours. First agents can be deployed that afternoon.

No. Curator is built for operators, not engineers. Describe what’s needed in plain English, like “alert me when inventory gets low” or “check if this 3PL invoice is correct.” Curator handles the rest. No code, no configuration forms, no workflow builders.

All data is encrypted in transit and at rest. Operational data is never used to train models. All app connections use standard OAuth, no passwords stored. Role-based access controls determine who on the team sees what. Full security architecture walkthrough available on request.

Curator doesn’t replace core systems: Shopify, the 3PL, the ERP all stay. It replaces the glue tools and manual work between them: standalone inventory planning dashboards, returns analytics platforms, spreadsheet-based reporting, and the hours the team spends pulling data from one system to answer a question in another.

Dashboards display data. Curator reasons across it and takes action. Ask a question in plain English, it pulls from every connected system and proposes a plan, with full source traceability so everything is verifiable. It’s a workspace, not a report.

We’re currently onboarding a small group of pilot brands. Join the waitlist and we’ll set up a demo with real data so it’s clear exactly how Curator works with the operation. No commitment required.

We’re working with pilot brands on custom pricing. Join the waitlist and we’ll have a conversation about what makes sense.

One conversation. Every system.
Available today.